"Sponsorship Rectangles" Replace Banner Ads

Briefs in a Brief

New York, N.Y. (SatireWire.com) – In a surprise concession, the Internet Advertising Bureau today acknowledged the banner ad is dead, but expressed confidence that its latest innovation, “Sponsorship Rectangles,” will spread quickly and reignite online advertising.

According to the IAB, the Sponsorship Rectangle is a radically new marketing concept that allows companies to “sponsor” individual Web pages by placing special “company messages” in a 468×60-pixel rectangle atop each page. These messages can be used to promote a product, company, or event, and can even be “animated” to draw attention to the sponsor.

“Basically, we told our member ad agencies to throw out the banner ad concept and start from scratch,” explained IAB spokesman Tim Turpin. “I think it’s fair to say that they rose to the challenge just as you would expect.”

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