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"We are so concerned about privacy that we want to share our findings with other affected groups, such as marketing database firms, consumer products companies, and credit card issuers," she said. "We do this because we think marketers, who are so often accused of failing to respect people's privacy, should know that there are thousands of people with average household incomes of $74,000 who don't want their information made public."

By collecting such personally identifiable demographics, she added, "We let these ruthless marketers know that these are not just nameless, faceless consumers, but real people, with real concerns, with real brand loyalties and real obtainable credit card histories."

In true open source fashion, Jorkins pledged that the IPA would hold none of its information back, including online browsing habits, medical records, and other highly valuable data, which can be sorted into a wide variety of demographic categories on request, and is available for $9,995. Charging for the information, said Jorkins, is one way the IPA ensures that these third parties "are as interested in Internet privacy as we are."

Susan Demarak, identified in the report as a 29-year-old mother of three who is likely to purchase a mid-size four-door sedan in the next six months, said she was glad to take the survey. "I was happy that someone is out there fighting the good fight on Internet privacy," said Demarak. "I've even forwarded to the IPA the email addresses of 10 friends who I know would like to go on record against online privacy invasion."

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